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Pickwick or Ruby for a trade shop

Live people by the minute: Ruby's published plans, when a person fits better, and how Pickwick differs.

By Pickwick · published 2026-10-11 · updated 2026-10-17

Ruby is a service of people: its home page says a trained receptionist, "not a bot", answers on your behalf, and that Ruby uses live, human receptionists, with AI behind the scenes. Its home page also says there are no long-term contracts and offers English and Spanish service around the clock.

Checked October 2026. Source: ruby.com. Prices change; read the page before deciding.

What Ruby's pricing page lists

Receptionist plans are sold in minutes a month; live chat is sold separately, or bundled at 20% off. The page says there are no fees for activation, onboarding, setup or customization. It does not state a price for minutes over the plan, or a trial.

Receptionist planA monthPer included minute
50 minutes$250$5.00
100 minutes$395$3.95
200 minutes$720$3.60
500 minutes$1,725$3.45
Live chat planA month
10 chats$143
30 chats$335
50 chats$520

Checked October 2026. Source: ruby.com/pricing. Prices change; read the page before deciding.

When Ruby is the better choice

  • Your callers expect a person, and some would hang up on software. That is what Ruby sells and Pickwick does not.
  • The calls need judgement: a commercial maintenance contract, a customer with a long history, a sale that turns on reading the room.
  • You want chat on your website answered too. Ruby lists chat plans; Pickwick answers the phone only.

Where the two really differ

A person or software. Everything else follows from it. A minute of a person costs more: Ruby's included minutes work out at $3.45 to $5.00 each on its published plans, and a 300-minute month needs the 500-minute plan at $1,725, since the page states no overage rate. Pickwick's $149 plan includes 600 minutes.

Checked October 2026. Source: ruby.com/pricing. Prices change; read the page before deciding.

The words that must not vary. Pickwick says the recording notice and the 911 line in fixed words, from the system rather than a person on a long shift, and by default books nothing until the owner approves. A trained receptionist follows a script; how Ruby handles a hazard call is a question for Ruby.

Pickwick, in short

Software that answers your line, says it is automated, reads back the number and address, sends a named hazard to 911 in fixed words, and pencils the job in for your yes. By the minute: $149 for 600 minutes, $349 for 1,000, Spanish included, 14 days free on your own number. The full plans are on pricing; a call, step by step, is on how it works.

Related: Smith.ai compared · AI receptionist or a live service · What an answering service costs.

Ruby is a trademark of its owner. Pickwick is not affiliated with it, and nothing on this page is a claim about the quality of its service.

See it on your own line.

Fourteen days free on your own number, no card. Or see the plans first.