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Pickwick or Goodcall for a trade shop

Per customer, not per minute: Goodcall's published plans, when it costs less, and how Pickwick differs.

By Pickwick · published 2026-10-11 · updated 2026-10-17

Goodcall is an AI phone agent, like Pickwick, and its pricing page says so: you "pay one price for each customer your AI phone agent serves". The difference that decides most comparisons is that unit. Goodcall counts unique customers, one phone number once a month, and says it never meters minutes and that spam and wrong numbers do not count.

Checked October 2026. Source: goodcall.com/pricing. Prices change; read the page before deciding.

What Goodcall's pricing page lists

PlanA monthUnique customers includedEach one overGoodcall's own sizing
Starter$7910079¢about 150 calls
Growth$12950026¢about 750 calls
Scale$2992,00015¢about 3,000 calls

There is no free trial; instead a free demo agent, and you pay when you connect a number. Each plan includes a local number. The page does not state a setup fee or a contract term. The one integration it names is Zapier.

Checked October 2026. Source: goodcall.com/pricing. Prices change; read the page before deciding.

When Goodcall is the better choice

  • Your callers ring back often. Four calls from one customer count once on Goodcall and as four calls' minutes on Pickwick.
  • Your volume is modest. $79 for 100 customers sits below Pickwick's $149 smallest plan.
  • You want to try an agent before connecting anything. The free demo agent is that.

Where the two really differ

Customers against minutes. Goodcall's bill follows how many different people call; Pickwick's follows how long they talk. A shop of short calls from many new callers may find minutes cheaper; a shop whose regulars call several times a month will find customers cheaper. Goodcall sizes its plans at about 1.5 calls per customer.

Checked October 2026. Source: goodcall.com/pricing. Prices change; read the page before deciding.

The trade-call rules. Pickwick's defaults are built for home-service shops: the job waits for the owner's yes, the number and address are read back, and a named hazard gets the same 911 words every time. Test those calls on any service before you forward a line.

Pickwick, in short

Software that answers your line, says it is automated, reads back the number and address, sends a named hazard to 911 in fixed words, and pencils the job in for your yes. By the minute: $149 for 600 minutes, $349 for 1,000, Spanish included, 14 days free on your own number. The full plans are on pricing; a call, step by step, is on how it works.

Related: My AI Front Desk compared · What an answering service costs.

Goodcall is a trademark of its owner. Pickwick is not affiliated with it, and nothing on this page is a claim about the quality of its service.

See it on your own line.

Fourteen days free on your own number, no card. Or see the plans first.